Under Armour Unveils Ambitious 2024 Vision: Empowering Athletes with Innovation and Inspiration
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Under Armour Unveils Ambitious 2024 Vision: Empowering Athletes with Innovation and Inspiration
Baltimore, MD (January 10, 2023) – Under Armour, the global leader in performance apparel, footwear, and accessories, today unveiled its ambitious 2024 vision, outlining a bold roadmap to empower athletes of all levels to achieve their full potential.
A Legacy of Innovation and Athlete Empowerment
For over two decades, Under Armour has been at the forefront of athletic innovation, revolutionizing the way athletes perform and feel. From its inception in 1996, the company has been driven by a relentless pursuit of excellence, constantly pushing the boundaries of material science and design to create game-changing products.
The 2024 Vision: A Blueprint for Success
The 2024 vision builds upon Under Armour’s unwavering commitment to athletes and embodies the company’s belief that every athlete has the potential to achieve greatness. This comprehensive strategy encompasses four key pillars:
1. Product Innovation: Redefining Performance
Under Armour will continue to invest heavily in research and development, leveraging cutting-edge technologies and materials to create products that enhance athletic performance. The company’s focus on innovation will span all categories, from footwear to apparel to accessories, with a particular emphasis on data-driven insights to tailor products to specific athlete needs.
2. Athlete Experience: Inspiring Greatness
Under Armour recognizes that the athlete experience extends beyond the products they wear. The company will create a seamless ecosystem of digital and physical touchpoints to connect with athletes, provide personalized guidance, and foster a sense of community. Through its UA MapMyRun and UA HealthBox platforms, Under Armour will empower athletes to track their progress, optimize their training, and connect with like-minded individuals.
3. Sustainability: Empowering Athletes and the Planet
Under Armour is deeply committed to sustainability and believes that its products and operations must align with the values of its athletes. The company will implement innovative eco-friendly practices throughout its supply chain, reduce its carbon footprint, and use sustainable materials in its products. Under Armour aims to become a leader in the industry by empowering athletes to make a positive impact on the planet.
4. Inclusivity: Breaking Down Barriers
Under Armour is dedicated to fostering an inclusive environment where all athletes feel welcome and empowered. The company will continue to support and promote athletes from diverse backgrounds, abilities, and identities. Through its partnerships with organizations like the Women’s Sports Foundation and the National Interscholastic Athletic Association, Under Armour will work to break down barriers and create a level playing field for all.
A Call to Action: Empowering the Next Generation of Athletes
Under Armour’s 2024 vision is a call to action for athletes everywhere to embrace their potential and strive for greatness. The company is committed to providing the tools, inspiration, and support that athletes need to succeed.
"Our 2024 vision is a bold statement of our unwavering belief in the power of athletes," said Patrik Frisk, President and CEO of Under Armour. "We believe that every athlete has the potential to achieve their dreams, and we are dedicated to providing them with the resources and inspiration they need to reach their full potential."
Embracing the Future of Performance
As the world of athletics continues to evolve, Under Armour is confident that its 2024 vision will position the company as the undisputed leader in empowering athletes. Through its unwavering commitment to innovation, athlete experience, sustainability, and inclusivity, Under Armour will continue to shape the future of performance and inspire athletes of all levels to achieve their greatest.
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